Meet CUJO

From a cockpit at Mach 2 to the boardroom.

Cujo spent decades leading F-15 and F-22 teams on high-stakes missions. He translated that combat-proven system—plan, brief, execute, debrief—into a framework for business leaders.

In his book, Debrief to Win, he shows how to build accountable teams by turning fighter-pilot discipline into an operating rhythm any business can start using on Monday.

USAF Weapons School: where the few teach the many.

Only a small, elite fraction of aviators earn a Weapons School graduate patch, and even fewer are invited back to teach. Cujo did both, serving as an F-15 Weapons School Instructor and the Air Force’s subject-matter expert on the debrief.

At the pinnacle of tactical aviation, he codified and taught the debrief itself, effectively writing the playbook for accountability among the world’s highest-stakes pilots so that critical lessons transfer reliably from one mission to the next.

What the military taught him about winning anywhere.

Cujo came to see the U.S. armed forces as one of the largest, most complex, and most lethal organizations on earth. He realized it wasn’t one perfect plan that made them effective, but a culture built on clear communication, accountability without blame, adaptability, and action.

That culture lets teams succeed even as situations and targets change, and those same principles transfer directly to enterprises that must coordinate under pressure.

From training the best to leading the newest.

Cujo went on to command one of America’s few front-line F-22 squadrons, guiding teams in high-consequence operations and proving that clarity, standards, and debriefs scale under pressure.

In combat you win through visible standards, fast learning, and disciplined review, and that same cadence helps executive teams decide faster and execute with confidence.

A new mission that reaches beyond the cockpit.

After transitioning from a career in high-performance aviation following cancer, Cujo retired as a full Colonel and began teaching leaders everywhere to install judgment-free debriefs that make excellence repeatable.

Rebuilding after cancer deepened his commitment to serving organizations nationwide, helping them achieve measurable performance gains through clear planning, precise briefings, and honest debriefing.

Debrief to Win

Cujo’s bestselling book and keynote framework turns feedback into a culture of excellence, from construction sites to boardrooms.

Top Gun Teamwork

An applied learning program that helps managers run E.A.G.L.E. planning, V.I.P.E.R. briefs, and F-4 debriefs to drive trust, speed, and consistency.

Together these tools create a practical operating rhythm that teams can adopt within days.

• Truth is a team sport. When it is safe to speak candidly, teams learn faster than the market shifts.

• Accountability lifts, it does not punish. The debrief is for learning, not blame.

• Standards make speed possible. Clear procedural, behavioral, and tactical standards remove ambiguity and enable decisive action.

These beliefs show up as daily habits that make improvement automatic.